Strategic ideation | Eleven

Strategic ideation

Develop new avenues for growth through digital technologies

Beyond the incremental improvements they can bring to historical models, digital technology and AI considerably broaden the scope of possibilities in terms of new business models, go-to-market strategies or innovative offers:

  • Platform models can create more disruptive situations by substituting assets that would previously have been unavoidable (SNCF vs BlaBlaCar),
  • Technology, and IoT in particular, help purely transactional models evolve into service models (“Servitisation”), allowing for both recurring revenue and a greater client proximity,
  • The business dynamics can be profoundly impacted by the development of digital technology, B2B and B2C marketplaces, or online sales directly by producers,
  • In some cases, our clients have assets that have been developed in-house for their own needs, typically know-how, data, tools or customer databases, which could be monetised as a product to other economic players.

Eleven helps you to map the range of possibilities through a structured approach that combines the voice of the customer, a detailed analysis of the evolution of your ecosystem, and eleven’s experience, especially for non-manufacturing cases. Then, these opportunities are prioritised to arrive at a short list of concrete projects that can be implemented in the short term.

Business cases

Data-augmented agriculture | Eleven

Data-augmented agriculture

Identification of new data-powered business opportunities in the agricultural space for a leading tire manufacturer


Digital services in the aeronautics | Eleven

Digital services in the aeronautics

Definition of digital products and services for the airfcraft cabin for a leading aeronautic player


Differentiation through service | Eleven

Differentiation through service

Identification and prioritization of digital growth opportunities mainly stemming from the analysis of a disruptive competitor for a leading environmental services player


5-axis marketing | Eleven

5-axis marketing

Marketing campaign efficiency improvement for a leading banking player


Churn prevention | Eleven

Churn prevention

Customer retention improvement for a major telecommunication operator


Diesel fuel pricing | Eleven

Diesel fuel pricing

Development of a price prediction algorithm for a major bulk diesel fuel seller


Leveraging building information modeling (BIM) | Eleven

Leveraging building information modeling (BIM)

Increase of assets lifetime through predictive models relying on data and on an interactive visualization platform (BIM) generating business and CSR upsides for a construction…


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