5-axis marketing | Eleven

5-axis marketing

Marketing campaign efficiency improvement for a leading banking player

Our client, a global leader in the banking sector, asked eleven to help them improve their marketing campaigns efficiency.

Eleven leveraged its 5-axis marketing strategy consiting of targeting the right customer, at the right time, with the right message, with the right product through the right channel. The combination of marketing expertise and machine learning techniques (text mining, dimensional reduction, anomaly detection, etc.) used to identify weak signals increased campaigns’ conversion rates while reducing their costs.

5

innovative marketing scores put in production

 

Evolution from cold marketing targeting (1 month delay) to hot marketing targeting (1 day) in production

 

€5M

additional net bank product per year

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