eleven identified and prioritized over 50 digital opportunities potentially creating additional value for a leading aeronautic player (ROI, relevance in terms of group strategy, differentiation potential, technical feasibility…).
To do so, eleven consultants mapped key stakeholders’ (airlines, end-users…) pain points along the customer journey through webscrapping and sentiment analysis techniques. They also conducted an extensive benchmark in related industries (hospitality, automotive…) and built a common analysis and prioritization framework in collaboration with internal teams.
digital opportunities identified
Detailed analysis of 5 opportunities prioritized during a dedicated workshop with our client