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Marketing strategy and offer

Analysis of the member and customer base of the European leader in online sales of sporting goods

Our client, a European leader in online sales of sporting goods, wanted to conduct an in-depth analysis of its member and customer base to better understand the conversion behaviors of its audience.

Eleven’s data scientists combined the analysis of the client’s order database (Python), of traffic data from Google Analytics, of the opening patterns of commercial emails, of engagement on social networks and of answers to a qualitative questionnaire to draw up precise profiles of non-converting visitors, of non-recurring customers and of regular customers. These efforts helped identify levers for optimizing marketing efforts as well as ways to strengthen the product offering.

The recommendations were then detailed in a 3-year quantified development roadmap (revenues and costs).

Hundreds of data analyses to qualify the member and customer base

Several levers for optimizing marketing efforts and the product offering identified

Detailed and costed 3-year operational roadmap

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