360° digital transformation | Eleven

360° digital transformation

Definition of the 3-year digital strategy of the European leader in motorcycle safety equipment

Eleven supported the European leader in motorcycle and outdoor protection in the definition of its 360° digital transformation, in order to take advantage of the disruptions at work in terms of distribution channels (online sales, direct sales) and better meet the expectations of customers, resellers and end-users. Eleven worked in direct collaboration with the different subsidiaries of the group to understand their respective digital maturity and define an adapted transformation plan, likely to generate synergies between the brands.

As a result, the group equipped itself with the tools and best practices required for direct sales to end users via online platforms, while strengthening its historical sales channels by promoting resellers on the brands’ own websites.

Alignment of the Executive Committee (including investors)

Definition of a detailed 3-year transformation plan for each of the Group’s subsidiaries

Connection with key providers identified by Eleven (Click-to-buy, PIM, digital marketing, e-learning, marketplace management, etc.)

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