ENGAGE DIGITALLY WITH YOUR CLIENTS

We’re not going back to normal. Social distancing is here to stay for much more than a few weeks. It will upend our way of life, in some ways forever.

MIT Technology Review

FAST SWITCH TO DIGITAL ENGAGEMENT BEFORE AND AFTER SALE

In a context of decreasing physical interactions, eleven assists you in maintaining and enriching the relationship with your prospects and clients before and after sales, thanks to digital and AI-augmented channels.

Here is a selection of short-term actions to help you tackle Covid-19 challenges:

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Partial replacement of physical awareness levers, which may reach fewer prospects, by digital ones to maintain brand’s visibility

Solutions combining Digital & AI that we can help you implement
  • A/B testing on different digital marketing channels: SEO, SEA, emails, display advertising, content marketing, etc.
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Replacement of missing physical customer touchpoints with digital communication channels, to guide customers, answer their questions ahead of their purchase, and promote the brand or product

Solutions combining Digital & AI that we can help you implement
  • Use of Natural Language Processing tools to perform prospect sentiment analysis
  • Analysis of prospect databases to identify different prospect segments, target specific audiences and push customized content
  • Design of visualization tools to monitor prospect engagement KPI (traffic, time spent on website…)
  • Chatbots on company’s website (to answer questions, guide prospects, promote the brand’s products and its specificities, etc.) and on distributors’ websites (to ensure the brand is well promoted)
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For brands selling through intermediated B2B2C channels: enable my prescribers to promote my brand/product/service more than my competitors’

Solutions combining Digital & AI that we can help you implement
  • Development and push of innovative and differentiating modules designed to present and promote the firm’s products (e.g. configuration tool, 3D mock-ups, recommendation tools, etc.)
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Crash optimization of digital post-sale client selfcare to avoid ultra-frustrating physical / phone waiting lines

Solutions combining Digital & AI that we can help you implement
  • Development of enhanced customer areas meeting a majority of customer expectations and eliminating related customer service calls
  • Creation of a photo-sharing feature or app to allow customers to easily show their issue without on-site intervention
  • Launch of a voicebot assistant able to answer frequent requests and to redirect users to the right customer care unit for unusual demands
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For brands selling through intermediated channels: offer digital direct aftersales (by the brand, not by the retailer anymore) to help retailers by taking care of this painful step and get closer to end-customers

Solutions combining Digital & AI that we can help you implement
  • Development of a customer care module implementable on third-party websites
  • Launch of a voicebot assistant able to answer frequent requests and to redirect users to the right customer care unit for unusual demands